Web Design Amsterdam

At a new enquiry we call first — simply to hear whether we’re a fit. Then comes a discovery session where the core question surfaces together: the founder at the table, a UX designer, and someone from brand where needed.

Across twenty years and more than 300 websites, that’s been the constant: the projects that succeed start with the right people at the table — on both sides.

The design decision we defend most often: not trying to say everything. The more a page says, the more likely the visitor decides on their own — and leaves without a conversation.

We look for the single most important thing per screen: just enough to convince, with a clear next step. Calm isn’t a style choice; it’s conversion work.

What we often find in sites built elsewhere: back to the builder for every small change, at a cost. Not with us — our own block system lets your team build and edit pages without being able to break the site.

And when we develop new modules, existing clients simply get them too.

A live website is our starting point, not the finish. We set up the measurement — behaviour, conversion, findability — and adjust based on what the data shows.

Ninety per cent of our clients stay after the first project. That’s no coincidence: the work gets better the longer we measure.

For the moments that shape a project. Kickoffs, design reviews and content workshops work better in one room — that’s where the real brief surfaces and where decisions get made.

A local agency also knows the context you operate in. We’ve worked with Amsterdam’s innovation organisations for twenty years, so we know the readers your website has to convince — and most of them aren’t in Amsterdam.

The day-to-day collaboration runs remote either way. It’s the decisive moments where local pays off.

That depends on the scope, the depth of the content work, the integrations and the number of stakeholders — not on the city. Early in the conversation we share an estimate per phase, so you see what each part of the work costs before it begins.

For most organisations a website is an investment they make every three to five years. We’d rather help you spend that budget where it actually makes a difference than push for the most expensive version of the work.

Both, and often in parallel. Many of our Amsterdam clients work in English first; others lead in Dutch with an English version alongside.

We write both versions as originals rather than translations, so each reads naturally to its audience. And we set up the technical side — hreflang, URL structure — so search engines serve the right version to the right reader.

Yes — that’s part of why clients choose a local partner. Kickoffs, design presentations and workshops happen at our studio in the Houthavens — the corner of Amsterdam where much of the city’s agency and media world works — or at your office.

Between those moments, collaboration runs remote: short lines, regular check-ins, decisions documented. You get the speed of remote work, with the clarity of meeting in person when it matters.

A typical project runs ten to sixteen weeks from kick-off to launch. The exact timing depends on scope, the number of stakeholders, and the depth of the content work. Smaller refreshes can be done in six to eight weeks.

We plan the timeline in phases at the start of the project. So the team that has to defend it internally knows what gets delivered, and when, before the work begins.

Yes. Amsterdam’s startups and scale-ups are a natural fit for how we work — organisations at the point where the website has to grow up along with the company.

For early-stage teams we scale the approach to the budget, often with AI-assisted development to keep the build light. What we don’t scale down is the strategic work: knowing what the site has to say comes first, at any size.

We work with organisations building what comes next — biotech, life sciences, medtech, healthcare, sustainable tech, AI-driven companies, and innovative SaaS. Many of them are rooted in Amsterdam’s knowledge hubs, from Science Park to the Zuidas.

The common thread isn’t the sector. It’s the challenge: making complex innovation easier to understand for the people who matter — investors, partners, customers, and talent.

Both. Most of our sites are designed and built by the same team — web design and web development in Amsterdam, under one roof. Usually on WordPress, sometimes headless or on Webflow.

By keeping design and development in one team, we avoid the gap where intent gets lost in handover — and you have one accountable contact for the whole project.

Yes. Amsterdam is home base, not a boundary. Our work is split across the Netherlands, the rest of Europe, and a smaller number of US and UK clients.

Remote collaboration is part of every project. On-site sessions happen when they add real value.

When we don’t believe we can add real value.

That can mean the budget is too small for the strategic work that needs to come with it. Or that the brief asks for a visual refresh on a structure that isn’t right yet. Or that the organisation itself hasn’t decided yet what it really stands for.

Some work we decline as a rule: high-volume B2C, dropshipping, quick commerce. We work for companies that genuinely matter — and a client can only spend their budget once. If we wouldn’t be proud of the work three or four years from now, we say so — even when it costs us the offer.