Brand strategy

Skyrocket your brand with strategic excellence

We help you create a brand strategy that aligns with your company and industry. Let’s build a brand that truly inspires and connects.

4.9 average on Google, 44+ reviews

Stampa Communications brand identity guidelines showing colour palette, typography and logo usage
Mars team reviewing color swatches and moodboards during a brand strategy session
Mars team reviewing color swatches and moodboards during a brand strategy session
Mars team reviewing color swatches and moodboards during a brand strategy session
Mars team reviewing color swatches and moodboards during a brand strategy session

Why a brand strategy?

4.9 average on Google, 44+ reviews

logo solventa
Avantium logo
logo pyxis
Avantium RDS logo
logo refuels
logo brachyacademy
logo brachytherapy
logo azerion
logo companyinfo
logo fsa
logo lms
logo scribe
Confo logo
logo abvion
Performation logo
logo jii
logo waste
logo billygrace
Cabometyx logo
logo stampa
logo redevco
logo vua
logo adgoji
logo e-storage

Tailored market research

We understand that every market is unique, with its own needs. That’s why we thoroughly research your industry to understand its trends and styles. We’ll ensure your brand fit seamlessly within your industry for recognition, while also making sure they stand out from the competition.

Research dashboard illustration with bar and pie charts alongside a search results card

Brand concepting

This strategic process begins with creating innovative ideas through moodboards, forming the foundation of your brand identity. In collaborative brainstorming sessions, we explore concepts that align with your brand’s essence, values, and vision. This ensures your brand stands out in the market and leaves a lasting impression on your audience.

Concepting moodboard with typography, imagery, logo and persona icons

Branding and design

We make your brand tangible by developing concepts across five pillars: logo, color, typography, elements, and photography. This enables you to provide input on individual elements while maintaining the bigger picture. Don’t be afraid to explore new ideas, we’re here to support your creative vision and offer honest guidance every step of the way.

Five brand identity elements: logo, color palette, typography, illustration and imagery

Style guide

Once you’re happy with all five aspects of your brand, we create a style guide for easy understanding and implementation. This document consolidates all your choices, ensuring consistency in your brand communication. It outlines guidelines for logo usage, typography, and colors to maintain your brand identity across all platforms.

Style guide collage with typography, color palette, and logo layout examples

Why it works for you

Designer arranging color swatches and business card samples on a brand moodboard
Mars team reviewing color swatches and moodboards during a brand strategy session

“A good brand has a clear focus, strong visuals and resonates with your target audience. Your brand identity should be easily recognisable in a sea of similar brands. At Mars we’ll elevate your company with a unique brand that will strengthen your popularity and presence. One that is built to last.”

Hilde Krook

Brand designer

Hilde Krook, brand designer at Mars, in a candid headshot
Smiling man with glasses, a friendly Mars team member

Let’s create an impactful website together

Working with us.
What to expect.

Not just a creative digital agency in Amsterdam.

Two overlapping speech bubbles icon symbolizing attentive listening to clients

We listen

Collaboration begins with listening. We take the time to understand your needs and those of your customers. You know your company inside out; we bring the expertise to elevate it to new heights.

Four alternating squares and circles icon symbolizing simplifying complexity

We simplify

We keep things straightforward, in our designs and our process. No complicated jargon, no extensive procedures. Just clear, transparent communication every step of the way.

Raised hand with sparkle rays icon symbolizing effortless support

We got you

Your time is precious, and we get that. Our Project Manager handles everything efficiently. No long paperwork or needless tasks. As a full-service agency, we’ve got you covered.