WordPress Development Agency in Amsterdam

At a new enquiry we call first — simply to hear whether we’re a fit. Then comes a discovery session where the core question surfaces together: the founder at the table, a UX designer, and someone from brand where needed.

Across twenty years and more than 300 websites, that’s been the constant: the projects that succeed start with the right people at the table — on both sides.

The design decision we defend most often: not trying to say everything. The more a page says, the more likely the visitor decides on their own — and leaves without a conversation.

We look for the single most important thing per screen: just enough to convince, with a clear next step. Calm isn’t a style choice; it’s conversion work.

What we often find in sites built elsewhere: back to the builder for every small change, at a cost. Not with us — our own block system lets your team build and edit pages without being able to break the site.

And when we develop new modules, existing websites simply get them too.

A live website is our starting point, not the finish. We set up the measurement — behaviour, conversion, findability — and adjust based on what the data shows.

Ninety per cent of our clients stay after the first project. That’s no coincidence: the work gets better the longer we measure.

A WordPress development agency designs, builds and maintains websites on WordPress — from the theme and the editorial setup to hosting, security and updates. The terms WordPress agency and WordPress development agency describe the same thing.

The useful distinction isn’t in the name but in the approach: does the agency build from the ground up, or assemble bought themes and plugins? The first gives you a site that’s fast and maintainable; the second gives you someone else’s technical debt with your logo on it.

Both, deliberately. We’ve built WordPress sites for twenty years — deep enough to call ourselves WordPress specialists — but WordPress is a choice we make per project, not a hammer that makes everything a nail.

That combination is worth something: a WordPress specialist who also builds beyond the platform can tell you honestly when WordPress is the right answer. A shop that only does WordPress can’t.

For a simple site with a standard theme, you can genuinely do it yourself — and we’ll say so. A WordPress developer earns their place when the site has to carry more: a custom design, real performance demands, integrations, or an editorial team that needs a setup that won’t fight them.

The honest test: if the website is a business card, build it yourself. If it has to convince investors, partners or talent, the build quality becomes part of the message.

That depends on the scope, the design work, the integrations and the editorial setup. Early in the conversation we share an estimate per phase, so you see what each part of the work costs before it begins.

For most organisations a website is an investment they make every three to five years. We’d rather help you spend that budget where it actually makes a difference than push for the most expensive version of the work.

The WordPress core is well maintained and patched quickly — most real-world problems come from elsewhere: outdated plugins, cheap themes, and sites that nobody updates.

That’s why our builds keep the plugin count low, avoid off-the-shelf themes entirely, and run on WP Engine’s enterprise hosting with a maintenance setup that keeps everything current. Built and maintained that way, WordPress is as secure as any platform we work with.

Headless WordPress separates the content from the presentation: editors keep the WordPress workflow they know, while a modern front end delivers the content to the website, an app, or both.

It shines for multi-channel platforms with heavy performance demands. For most single websites it’s unnecessary overhead — a well-built classic WordPress site is fast enough. If an agency proposes headless before understanding your project, ask why.

Core updates, plugin updates, security monitoring, backups, and a developer who knows your site when something needs fixing. We handle WordPress maintenance for most of the sites we build — the team that built it keeps it running.

We agree the scope upfront: what’s covered, what your team does themselves, and what counts as new work. No update anxiety, no surprises on the invoice.

Yes — it’s a regular part of our work. We start with a technical audit: how is the site built, where’s the technical debt, what can stay and what can’t.

Sometimes the honest conclusion is that a rebuild is cheaper than a rescue. We’ll tell you that before you spend money on the wrong one.

No. Page builders are quick to start with and expensive to live with: slow pages, locked-in content, and code no developer wants to inherit. In the audits we run on sites we take over, it’s the fault we find most often — alongside security nobody checked and redirects done badly.

We build with the native block editor on our own foundation. Your editors get the same visual freedom — your site keeps its speed, and your content stays portable.

When the project is really a product: complex application logic, real-time data, thousands of concurrent logged-in users. And at the other end: when all you need is a one-page presence that a site builder covers fine.

In between sits the large majority of organisation websites — and there WordPress, built well, is hard to beat. When your project falls outside that range, we’ll say so and build it the right way instead.

Three things make our work different.

One: design and development in one team. What you approve in the design is what goes live — the handover where most projects lose quality doesn’t exist here.

Two: we build from the ground up. Our own AI-powered theme, custom blocks, minimal plugins — sites that are fast on day one and still fast in year three.

Three: we build for the team that comes after launch. An editorial setup your people enjoy using, real documentation, and a partner who stays involved in the months where the real story gets written.

Volume isn’t our position. Depth is.