Scenic Biotech is specialized in evolution inspired medicine for rare diseases. Their work revolves around identifying genetic modifiers for drug intervention. Also known as disease suppressors, genetic modifiers are genes that act to suppress or completely block the effect of a disease-causing mutated gene.
Since they were founded in 2017 as a spin-out of the Netherlands Cancer Institute and Oxford University, Scenic has built a strong intellectual property portfolio covering its Cell-Seq platform technology, its therapeutic targets and its chemistry.
Next to the research, their business main focus points are to attract investors and talent. Though being an amazingly progressive company, their website was behind the times. It was not mobile friendly, images were all in grey-scale. It did not pop. As the website is usually the main point of entry, this is your first and sometimes only chance to convince your target audience.
The design of a website directly affects the user experience. A poorly designed site is less likely to get visitors to complete an action, or to deliver trust in your company entirely. Studies show that 95% of visitors will leave within seconds.
Our goal was to create an informative website that looks energetic, fresh and inciting, to increase investor and talent leads.