Marketing that respects the science.
Life Science Marketing Agency
Life science marketing has a low bar and a high one. The low bar: sounding impressive. The high bar: convincing an audience of scientists, clinicians, investors and procurement teams who read everything critically — and remember what didn’t hold up.
Marsmedia has worked at the high bar for twenty years. We deliberately traded easier commercial work for the companies working on problems that matter — because innovation creates greater impact when people understand it. From Amsterdam, we’re a life science marketing agency for organisations across the US, the UK and Europe: biopharma, diagnostics, research tools and the companies around them. Strategy, brand, website and content, in one team.
Marketing that keeps the science intact, for readers who check.
4.9 average on Google, 44+ reviews
Why life science marketing is different
Generic marketing playbooks break here. Four reasons this field asks for a partner who knows it.
The scientist checks the mechanism, the clinician checks the evidence, procurement checks the claims against the datasheet. In life sciences, marketing language that oversells doesn’t just fall flat — it disqualifies.
The craft is precision that stays readable: the expert recognises the depth, the decision-maker follows the story, and nothing needs to be walked back later.
A life science purchase or partnership rarely turns on one visit. The route runs through months: a search, a shared link, an internal champion, a committee.
Marketing that works here is built for that journey — content each stakeholder can forward, a website that answers the next question before it’s asked, and consistency that survives the seventh touchpoint.
Claims have consequences in this field. Good life science marketing knows where the lines run — what can be said per phase, per market, per audience — and works comfortably inside them.
Constraint isn’t the enemy of a strong story. Vagueness is. We write precisely enough that legal review gets easier, not harder.
Life sciences doesn’t do local. Your customers sit in Boston and Basel, your investors everywhere, your talent worldwide. The communication has to work across all of it — in English written as the original.
We work from Amsterdam for life science organisations across the US, the UK and Europe. Distance was never the constraint; understanding the field is.
4.9 average on Google, 44+ reviews
Life science marketing: what we do, specifically
Life science marketing strategy
Which audiences matter this phase, what does each need to believe, and which channels reach them? We build the strategy before the deliverables — grounded in data and twenty years of watching what actually moves this field.
What you get: a concrete plan with priorities, where every piece of work has a job and a reason.
Life science digital marketing
The digital layer where most life science journeys now start: findable pages, content matched to real search behaviour, campaigns that reach the right desks — and measurement that shows what worked.
Our conversion craft comes from years of e-commerce work before we specialised: we don’t need dozens of A/B tests to know what a buy box, a bullet point or a testimonial does. That knowledge transfers — the readers here are just more critical.
Websites for life science organisations
A life science website works as reference material: read before the meeting, forwarded to the committee, checked during due diligence. We design and build sites that hold up to that reading — clear for the scanner, deep for the verifier.
Designed and built by one team, so what you approve is what goes live.
Branding for life sciences
An identity that looks credible to an investor and honest to a scientist at the same time. We design brand systems — logo, typography, colour, tone — documented in guidelines your team can actually use, and applied by the team that designed them.
Content that earns trust
Publication summaries a non-expert can follow, insight pieces that show how you think, pages that answer what your audiences actually ask. Written with your scientists, not around them.
Increasingly structured for AI answers too — because your customers ask ChatGPT before they ask you. More on that discipline on our page about generative engine optimization.
Biopharma marketing
For biopharma specifically, the bar sits highest: clinical-stage stories, partnering audiences, and claims that carry regulatory weight. We build the communication layer that works in that context — from corporate site to partnering materials.
Phase-aware, evidence-led, and readable by every seat at the table.
“In life sciences, the reader checks.
Good marketing is what survives the checking.”
— Marsmedia
What working with us looks like
Picture the kickoff: four scientists at the table, explaining a mechanism. To ask the right questions, we need to already understand how a therapy moves from discovery into the pipeline, through phase 1 and 2 — and we do.
Around fifteen biotech and life science clients over twenty years taught us the vocabulary and, more importantly, when to use it.
The hardest question in this sector isn’t explaining the science — it’s articulating why yours matters when adjacent companies sound alike. That’s usually where the kickoff earns itself.
Brilliant founders, professors, researchers: experts in their field, rarely storytellers. That’s not a flaw. It’s why we exist.
The investor scans, the scientist verifies, the HCP checks the evidence. We structure story and site so each finds their layer — without flattening the science that earned your credibility.
Precision that legal and scientific review can approve, in language a first-time reader can follow.
Ninety per cent of our clients continue after the first project — some relationships run past ten years. In a sector where the story changes per phase, that continuity pays: we already know the pipeline when the next milestone lands.
“In web design Amsterdam, I enjoy strategically shaping elements to draw visitors’ attention and instill trust in their brand’s professionalism. It’s fulfilling to help clients effectively communicate their products or services through visually appealing and user-friendly designs.”
Marsmedia
Working on something the world should understand? Let’s talk — we’ll keep up.
How we work
Not just a creative digital agency in Amsterdam.
We listen, at level
The kickoff runs two to three hours, founder included — with your scientists at the table. We come in understanding pipelines, phases and platforms, so the conversation starts at the substance, not the glossary.
We find the difference
Adjacent companies in this field often sound alike. We keep asking until the real differentiator surfaces — then build the story, structure and site around exactly that.
We stay through the phases
The story changes from discovery to clinical. We stay involved as it does — 90% of our clients continue after the first project, which in this sector is the whole point.
And the sign we watch for that the work landed: employees proudly showing the website to friends and family. That’s what we do it for.
Connected services we offer
Brand
Website
Frequently asked questions
A life science marketing agency helps organisations in biopharma, diagnostics, research tools and adjacent fields get understood by the audiences that matter: scientists, clinicians, investors, partners and procurement. The work spans strategy, branding, websites, content and findability.
The defining requirement: the science stays intact. Marketing that flattens the substance disqualifies itself with exactly the readers it was meant to convince.
The reader. In life sciences, every audience verifies: claims get checked against evidence, language gets checked against the datasheet, and anything that oversells costs trust that took years to build.
That changes the playbook: longer cycles, more stakeholders, regulatory lines around what can be said — and a premium on precision that generic B2B marketing treats as optional.
Yes — biotech is one of our deepest sectors, and it has its own dedicated page. As a biotech marketing agency we cover the full route from discovery-stage story to clinical-stage credibility.
The short version of the split: this page covers marketing as a discipline for the broader life sciences field; the biotech page covers everything we do for that sector specifically.
Four decisions: which audiences matter this phase, what each needs to believe, which channels reach them, and how you’ll measure whether it worked. Everything else — content, campaigns, design — follows from those four.
A good strategy fits on a few pages. Without those pages, the marketing becomes a collection of loose actions no one can add up.
Yes — it’s part of the field. We know where the lines run per phase and per market, and we write precisely enough that legal review gets easier rather than harder.
Constraint isn’t the enemy of a strong story. Vagueness is.
Yes — and deliberately in one hand. In life sciences the website is where every journey lands: read before the meeting, forwarded to the committee, checked during diligence.
The same team that builds the strategy designs and builds the site, so nothing gets lost between the thinking and the thing.
The digital layer where most journeys now start: findable pages, content matched to real search behaviour, campaigns that reach the right desks, and measurement that shows what worked.
Increasingly it includes AI findability too — your customers ask ChatGPT and Perplexity before they ask you, and we structure content so those systems can read and cite it correctly.
That depends on scope, stage and the depth of the content work. Early in the conversation we share an estimate per phase, so you see what each part costs before it begins.
Worth noting: search intent in this field is among the most expensive to buy — every position won organically displaces advertising spend at the top of the market.
Yes — a substantial part of our client base is in the US and the UK, alongside Europe. We work from Amsterdam through shared Slack and biweekly calls, in a process built for time zones years ago.
In practice, US clients rarely see us in person. The work doesn’t suffer for it; picking up your field quickly matters far more than sharing a postcode.
A brand identity typically runs six to ten weeks; a full brand-plus-website project ten to sixteen; ongoing marketing engagements are scoped per quarter. Timelines are planned per phase upfront — with internal decision-making planned in from day one, because that’s where projects in this field usually slow down.
Three things.
One: twenty years and more than three hundred websites and brands, a substantial share of them in knowledge-intensive fields like this one. We pick up your science fast, and we know which communication survives a critical reader and which doesn’t.
Two: strategy, brand, website and content in one team. No handovers where the substance gets lost in translation.
Three: we build for findability in both worlds — search engines and AI answers — and we measure what actually happens.
Volume isn’t our position. Depth is.
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