Marketing that respects the science.

Life Science Marketing Agency

Life science marketing has a low bar and a high one. The low bar: sounding impressive. The high bar: convincing an audience of scientists, clinicians, investors and procurement teams who read everything critically — and remember what didn’t hold up.

Marsmedia has worked at the high bar for twenty years. We deliberately traded easier commercial work for the companies working on problems that matter — because innovation creates greater impact when people understand it. From Amsterdam, we’re a life science marketing agency for organisations across the US, the UK and Europe: biopharma, diagnostics, research tools and the companies around them. Strategy, brand, website and content, in one team.

Marketing that keeps the science intact, for readers who check.

4.9 average on Google, 44+ reviews

Plan a call See our work
Life science marketing agency — Marsmedia work
Life science marketing agency — Marsmedia work
Life science marketing agency — Marsmedia work
Life science marketing agency — Marsmedia work
Life science marketing agency — Marsmedia work
Life science marketing agency — Marsmedia work
Mars team reviewing brand color swatches and website mockups during a design meeting
Mars team reviewing brand color swatches and website mockups during a design meeting
Mars team reviewing brand color swatches and website mockups during a design meeting
Mars team reviewing brand color swatches and website mockups during a design meeting

Why life science marketing is different

Generic marketing playbooks break here. Four reasons this field asks for a partner who knows it.

4.9 average on Google, 44+ reviews

logo Hikos
logo Bioventus
logo Catalyze
logo scenic biotech
Avantium logo
Avantium RDS logo
Confo logo
Performation logo
Cabometyx logo

Life science marketing: what we do, specifically

Life science marketing strategy — Marsmedia

Life science marketing strategy

Which audiences matter this phase, what does each need to believe, and which channels reach them? We build the strategy before the deliverables — grounded in data and twenty years of watching what actually moves this field.

What you get: a concrete plan with priorities, where every piece of work has a job and a reason.

Life science digital marketing — Marsmedia

Life science digital marketing

The digital layer where most life science journeys now start: findable pages, content matched to real search behaviour, campaigns that reach the right desks — and measurement that shows what worked.

Our conversion craft comes from years of e-commerce work before we specialised: we don’t need dozens of A/B tests to know what a buy box, a bullet point or a testimonial does. That knowledge transfers — the readers here are just more critical.

Websites for life science organisations — Marsmedia

Websites for life science organisations

A life science website works as reference material: read before the meeting, forwarded to the committee, checked during due diligence. We design and build sites that hold up to that reading — clear for the scanner, deep for the verifier.

Designed and built by one team, so what you approve is what goes live.

Branding for life sciences — Marsmedia

Branding for life sciences

An identity that looks credible to an investor and honest to a scientist at the same time. We design brand systems — logo, typography, colour, tone — documented in guidelines your team can actually use, and applied by the team that designed them.

Scientific content marketing — Marsmedia

Content that earns trust

Publication summaries a non-expert can follow, insight pieces that show how you think, pages that answer what your audiences actually ask. Written with your scientists, not around them.

Increasingly structured for AI answers too — because your customers ask ChatGPT before they ask you. More on that discipline on our page about generative engine optimization.

Biopharma marketing — Marsmedia

Biopharma marketing

For biopharma specifically, the bar sits highest: clinical-stage stories, partnering audiences, and claims that carry regulatory weight. We build the communication layer that works in that context — from corporate site to partnering materials.

Phase-aware, evidence-led, and readable by every seat at the table.

Marsmedia — life science marketing work in progress

“In life sciences, the reader checks.
Good marketing is what survives the checking.”

— Marsmedia

Nelson Eggermont, design and UX specialist at Mars

What working with us looks like

“In web design Amsterdam, I enjoy strategically shaping elements to draw visitors’ attention and instill trust in their brand’s professionalism. It’s fulfilling to help clients effectively communicate their products or services through visually appealing and user-friendly designs.”

Marsmedia

Nelson Eggermont, design and UX specialist at Mars
Smiling man with glasses, a friendly Mars team member

Working on something the world should understand? Let’s talk — we’ll keep up.

Three steps. Everyone knows what is needed, and when.

How we work

Not just a creative digital agency in Amsterdam.

Two overlapping speech bubbles icon symbolizing attentive listening to clients

We listen, at level

The kickoff runs two to three hours, founder included — with your scientists at the table. We come in understanding pipelines, phases and platforms, so the conversation starts at the substance, not the glossary.

Four alternating squares and circles icon symbolizing simplifying complexity

We find the difference

Adjacent companies in this field often sound alike. We keep asking until the real differentiator surfaces — then build the story, structure and site around exactly that.

Raised hand with sparkle rays icon symbolizing effortless support

We stay through the phases

The story changes from discovery to clinical. We stay involved as it does — 90% of our clients continue after the first project, which in this sector is the whole point.

And the sign we watch for that the work landed: employees proudly showing the website to friends and family. That’s what we do it for.

Frequently asked questions