Conversion optimization is a lucrative way to get more out of your website. Marsmedia specializes in website optimization, decreasing the costs per conversion and increasing the turnover per user. We would love to help you increase conversions, expand your business, and enable growth. Interested? Reach out!
Why is conversion optimization important?
About conversion optimization
Turn visitors into customers
Lower conversion costs
Increase turnover per user
The 7 basic principles
6. Conversion Moment
Is your website due for some conversion optimization?
Testing & Optimizing
Does your website have an exceptionally beautiful design, is it fast as the wind and are all on page elements optimized? Then it’s time to start testing and optimizing. We use a classic method for this, in which we draw up a simple hypothesis, test it by means of an A/B test, then report and take action if required. Simple and effective.
A successful A/B test starts with formulating a clear hypothesis. This must be clearly linked to an identifiable problem or a concrete challenge. The hypothesis offers a solution to this problem and specifies what the result is linked to the measurable KPI.
Once a clear hypothesis has been made, the test can begin. With Google optimizer you have results within a month (depending on the number of visitors) and an answer to the question whether A or B works better. Continuous testing and adjustment ensures higher conversion and more revenue.
After each test, a report is drawn up which clearly shows the results of the A/B test. Actions are then linked to the test and a new test is ready to start in order to ensure continuity of progress and improvement.
The tools we use to achieve your online growth
Conversion optimization tools