SEO Agency in Amsterdam

At a new enquiry we call first — simply to hear whether we’re a fit. Then comes a discovery session where the core question surfaces together: the founder at the table, a UX designer, and someone from brand where needed.

Across twenty years and more than 300 websites, that’s been the constant: the projects that succeed start with the right people at the table — on both sides.

The design decision we defend most often: not trying to say everything. The more a page says, the more likely the visitor decides on their own — and leaves without a conversation.

We look for the single most important thing per screen: just enough to convince, with a clear next step. Calm isn’t a style choice; it’s conversion work.

What we often find in sites built elsewhere: back to the builder for every small change, at a cost. Not with us — our own block system lets your team build and edit pages without being able to break the site.

And when we develop new modules, existing clients simply get them too.

A live website is our starting point, not the finish. We set up the measurement — behaviour, conversion, findability — and adjust based on what the data shows.

Ninety per cent of our clients stay after the first project. That’s no coincidence: the work gets better the longer we measure.

An SEO agency makes organisations findable at the moment someone searches for what they do — without paying per click. The work spans three layers: technology (can your site be found and read), content (is the right answer on it) and authority (why would this be the trusted source).

The terms SEO agency and SEO company are used interchangeably; they describe the same thing. What matters is how the work is organised: as loose tactics, or as strategy, content, technology and measurement in one hand.

When findability matters and nobody internally has structural time for it. SEO is continuous work — content that has to mature, technology that has to be maintained, data that asks for adjustment — and that continuous character is usually the first thing to slip internally.

The alternative isn’t necessarily outsourcing everything: many clients combine our strategy and technical work with content partly written in-house. We’ll look together at what fits your team and budget.

An SEO consultant advises; an agency advises and executes. For an organisation with a strong internal team, a consultant can be enough — someone who sets the direction while your people do the work.

The honest question is where the execution will land. If the answer is “on the pile”, advice alone changes nothing. We work both ways, and we’ll tell you which one your situation actually needs.

A fixed approach: first a strategy with a concrete page agenda, then execution — content, technology, structure — followed by continuous measurement and adjustment. For each phase it’s clear upfront what we deliver and what we need from you.

And sometimes the strategy decides what not to chase. When five or ten large players with million-euro budgets sit on your dream keyword, we say so — and build your findability through long-tail terms and the things that genuinely set you apart. Better to be found where you can win than to fight for years where you can’t.

And reporting on what actually happens: positions, impressions, enquiries. Not a monthly list of completed tasks.

Honestly: count on three to six months before structural results show, depending on where you start. Technical fixes work through faster (weeks); new content and authority need time.

Anyone promising faster guarantees is either guessing or cutting corners. What we can do: measure from day one, so you see the movement long before the end result is in.

That depends on ambition and starting point: a technically sound site with good content asks for different work than a site missing both. After a first analysis we share a proposal per phase, so you decide on numbers rather than promises.

For context: SEO competes with your advertising budget. Every position you win organically is traffic you don’t pay per click for — this year, and next year again.

Google Ads buys visibility for as long as you pay; SEO builds visibility that stays. Ads works instantly and stops instantly; SEO works slower and holds.

In practice they reinforce each other: Ads for the short term and for testing search terms, SEO for the structural base. We do both, and we advise the balance based on your situation — not on what earns us most.

The foundation does: a technically sound site with clear, factual content performs in both worlds. But AI systems weigh sources slightly differently — they cite websites that answer questions directly and tell the same story everywhere.

That new layer is called generative engine optimization. And it has become measurable, with tools like Ahrefs Brand Radar — we set that measurement up for you. Any organisation bringing in an SEO agency today should expect that layer to be included; with us, it is.

Yes — it’s how most of our clients operate. International SEO adds an architectural layer: hreflang, language versions written as originals rather than translations, and keyword research per market, because the buyer’s language differs per country.

Our own website runs that way, and so do our clients’ — across the Netherlands, the US, the UK, China and South Africa.

Yes. We’re an SEO agency in Amsterdam, but the work travels: shared Slack, biweekly calls, and reporting you can read without us in the room.

For SEO specifically, distance matters even less than for design work — the data is the same everywhere, and the process was built for remote collaboration years ago.

Three things.

One: SEO isn’t a separate service here, but part of how websites are conceived, written and built. Most SEO problems we encounter arise precisely at the handovers we don’t have.

Two: we write in the language of the searcher, with the depth of your field. SEO content that puts off the engineer or the investor has returned nothing.

Three: we measure and report on reality — positions, impressions, enquiries, and now AI visibility too. No task lists, but movement you can see.

Volume isn’t our position. Depth is.