Case
UIIN

UIIN | Building an online academic community

Homepage of the UIIN website designed by Mars, shown on a laptop mockup
Laptop showing the UIIN homepage tagline 'Transforming the future of higher education'

Client

UIIN

Industry

Academic Community
Higher Education
Events, Training & Consulting

Services

Brand Identity Upgrade
Website structure & user flows
Web design & development
WooCommerce integration

The Client

UIIN drives change in the higher education sector through research, training, institutional development and knowledge-sharing events. Together with their global community of innovative organisations, they break down silos between academia and the world to create impactful solutions for local and global challenges.

The Challenge

Before UIIN reached out to us, they had always managed their website internally. They were growing significantly, which meant they were organising more events, offering more trainings, and started offering a wider variety of membership options. But it also meant the website had become increasingly difficult to maintain, and for their users, navigating the site had become a challenge.

How we helped

We revamped the entire website design and content structure for a better user experience, and we completely redid the WooCommerce checkout process. In addition, we upgraded the brand identity for a more modern look & feel.

UIIN brand identity collage showing color palette, posters, and logo applications
UIIN brand color palette with orange, teal, navy, and off-white swatches
Uiin logo
UIIN branded poster wall mockup on a city street with teal arch graphics
Large UIIN atrium banner with the tagline bringing together innovators to drive change
Uiin homepage full@2x
Smiling man with glasses, a friendly Mars team member

Let’s create an impactful website together