Science deserves to be understood.

Biotech Marketing Agency

Twenty years ago we built webshops. Then a drug developer asked us to redesign their website — dense technical text, cryptic images, a story no outsider could follow. In the interviews, one employee finally said what the company actually does: give hope to seriously ill patients. That was the story worth telling. We’ve built for organisations like that ever since.

Marsmedia is a biotech marketing agency from Amsterdam, working for biotech companies across the US, the UK and Europe — on websites, branding and content that keep the science intact while making it easier to understand. Because innovation creates greater impact when people understand it.

For the investor who scans before the funding round, the partner who reads before the meeting, and the scientist who checks whether you actually know what you’re talking about.

4.9 average on Google, 44+ reviews

Plan a call See our work
Biotech marketing agency Amsterdam — Marsmedia at work for biotech companies
Biotech marketing agency — Marsmedia work for biotech companies
Biotech marketing agency — Marsmedia work for biotech companies
Biotech marketing agency — Marsmedia work for biotech companies
Biotech marketing agency — Marsmedia work for biotech companies
Biotech marketing agency — Marsmedia work for biotech companies
Mars team reviewing brand color swatches and website mockups during a design meeting
Mars team reviewing brand color swatches and website mockups during a design meeting
Mars team reviewing brand color swatches and website mockups during a design meeting
Mars team reviewing brand color swatches and website mockups during a design meeting

Why biotech communication is different

Generic marketing breaks on biotech. Four reasons the work asks for a partner who knows the field.

4.9 average on Google, 44+ reviews

logo Hikos
logo Bioventus
logo Catalyze
logo scenic biotech
Avantium logo
Avantium RDS logo
Confo logo
Performation logo
Cabometyx logo

Biotech marketing: what we do, specifically

Biotech website design — Marsmedia

Biotech website design

Websites that explain complex science without flattening it: structure for the scanning investor, depth for the reading scientist, and a story the board can retell.

Designed and built by one team, so what you approve is what goes live — with the technical foundation (speed, structure, findability) built in from day one.

Biotech branding — Marsmedia

Biotech branding

A biotech brand has to hold from pre-seed deck to clinical-stage website. We design identities as systems — logo, typography, colour, tone — documented in guidelines your team can actually use.

And because the same team applies the brand to the website, it doesn’t dilute in handover.

Biotech marketing strategy — Marsmedia

Biotech marketing strategy

Which audiences matter this phase, what does each need to believe, and which channels reach them? We build the strategy before the deliverables — so the work adds up instead of accumulating.

Grounded in twenty years of life science marketing across the wider field, and of watching what works in this sector — and what only looks like it works.

Biotech content marketing — Marsmedia

Biotech content marketing

Content that earns trust in a field where trust is the currency: publication summaries a non-scientist can follow, insight pieces that show how you think, pages that answer the questions your audience actually asks.

Written with your scientists, not around them — precision stays in, jargon stays out.

Biotech SEO — Marsmedia

Biotech SEO

Being findable at the moment an investor, partner or candidate searches your field. Technically sound pages, content matched to real search behaviour, and the patience to build authority in a niche where rankings compound.

Measured and reported on what actually happens — positions, impressions, enquiries.

Findable in AI answers — Marsmedia, biotech marketing agency

Findable in AI answers

Investors and partners increasingly ask ChatGPT, Claude and Perplexity before they ask you. We structure content so those systems can read and cite it correctly — and we measure it.

Read more about that discipline on our page about generative engine optimization.

Marsmedia — biotech marketing work in progress

“In biotech, trust is the currency.
Marketing that flattens the science spends it.”

— Marsmedia

Nelson Eggermont, design and UX specialist at Mars

What working with us looks like

“Mars had a quick understanding of our industry needs”

“With Mars, we felt supported from start to finish. Their quick understanding of our industry’s needs and proactive approach kept the project on track, ensuring both websites launched right on time.”

Stanislava | Communications Officer at Avantium

Avantium — biotech and renewable chemistry client of Marsmedia
Smiling man with glasses, a friendly Mars team member

Working on something the world should understand? Let’s talk — we’ll keep up.

Three steps. Everyone knows what is needed, and when.

How we work

Three steps. Everyone knows what is needed, and when.

Two overlapping speech bubbles icon symbolizing attentive listening to clients

We listen, at level

The kickoff runs two to three hours, founder included — with your scientists at the table. We come in understanding pipelines, phases and platforms, so the conversation starts at the substance, not the glossary.

Four alternating squares and circles icon symbolizing simplifying complexity

We find the difference

Adjacent companies in this field often sound alike. We keep asking until the real differentiator surfaces — then build the story, structure and site around exactly that.

Raised hand with sparkle rays icon symbolizing effortless support

We stay through the phases

The story changes from discovery to clinical. We stay involved as it does — 90% of our clients continue after the first project, which in this sector is the whole point.

Frequently asked questions