Graphic design agency in Amsterdam

Two to three hours, your core team and ours at one table — founder included, UX and brand included. Everything said there gets clustered into the communication framework: values, goals, convictions.

That foundation never gets lost again — it lives, literally, in the brand guidelines.

We’ve seen too many eighty-page brand strategies nobody reads. Our deliverable is deliberately compact: the essence on one page, the depth behind it, and a presentation that makes it land internally.

A strategy only works when everyone can retell it.

Not every brand needs a restart. Sometimes a refresh is more honest than a rebrand — because throwing away fifteen years of built-up recognition has a price nobody names upfront.

We’ve advised clients against a full rebrand and given them a stronger refresh instead. We’d rather have that conversation before the project than after.

The brand comes to life on the website, in the templates, down to event materials — applied by the team that designed it.

What clients tell us afterwards: “we finally understand who we are ourselves” — and that sales and marketing can work with it from day one.

A graphic design agency translates what an organisation does into visual form: identity, typography, structure and imagery that together tell one story. At ours, application is part of the work — from website to presentation and campaign.

The work sits closer to communication than to decoration. Every design decision is judged on one question: does this help the reader understand what you stand for?

For organisations whose value depends on whether others understand their work, that’s the whole point.

A graphic designer usually handles the design alone. A design agency brings strategists, designers, developers and content people together on one project — so story, form and execution stay on one line.

For a single deliverable, a freelancer can work fine. For work where identity, website and communication have to interlock, an agency is more efficient: fewer handovers, less noise, and one place where the decisions get made.

Yes. Logo design, visual identity and brand guidelines are a core part of our work. Usually not as a standalone product, but as part of a broader project that carries through to the website and communication.

A logo on its own changes little. What makes the difference is the system around it: the typography, the imagery, the tone — and whether that system is applied consistently on every channel where your organisation shows up.

Most of our work is digital: websites, campaigns, presentations, social. Where print plays a role — a report, conference materials, an annual review — we design it in the same visual language.

The principle stays the same: one story, recognisable on every format. Whether someone meets you on a screen or on paper.

That depends on the scope: a logo with a basic style asks for different work than a full visual identity with brand guidelines, templates and digital application. Early in the conversation we share an estimate per phase, so you see what each part of the work costs before it starts.

The full build-up of an identity project — phases, deliverables and costs — is on our visual identity page.

The foundation stands in two to three weeks (the Mars Methodology); a visual identity runs six to ten weeks, a project that includes the website ten to sixteen. The exact timeline depends on scope, the number of stakeholders and the depth of the content work.

The biggest delay is rarely the design itself, but internal decision-making — so we plan for that from day one.

Graphic design covers the visual story of an organisation: identity, typography and imagery, across all channels. Web design is one application of it — the design of the place where that story gets read most often.

Here, both run through the same team. An identity that only works on paper doesn’t hold up on a screen — and the other way around. That’s why we design them together.

No. We’re based in Amsterdam, but our clients are spread across seven countries — the Netherlands, Belgium, the UK, Germany, the US, China and South Africa. For some projects we sit at your table; for others we work through a shared Slack and biweekly calls.

Based in or near Amsterdam? You’re welcome at the studio in the Houthavens — identity work in particular benefits from sitting together.

Yes. We design with the existing brand in hand when it still fits who you are — and say so honestly when it doesn’t.

Often an identity isn’t wrong, but unfinished: a digital layer is missing, the guidelines don’t cover everyday practice, or the system has expanded over the years. Then we strengthen what’s there, instead of starting over.

Three things make our work different.

One: a deliberately compact team of seniors who’ve been in this field for fifteen to twenty years. For you that means: fewer questions upfront, faster to the core, and no junior learning their trade on your project.

Two: we start with what you want to say, not with how it should look. Much of the work we redesign was created before the direction was clear — we start from the other side.

Three: we make complex innovation easier to understand for the entire readership around an organisation. The engineer, the marketing manager, the CEO, the CFO — each reads the same design differently. We make sure it works for all of them.

That focus means choosing, too: high-volume B2C and quick commerce aren’t our work. Volume isn’t our position. Depth is.

When the brand no longer fits where the organisation stands. You see it in the signals: materials that look different per channel, a story that has to be re-explained internally again and again, or an identity stuck in an earlier phase — a scale-up that still looks like a startup, a clinical-stage company that still communicates like a lab.

A rebrand doesn’t always mean a full restart. Often the identity isn’t wrong but unfinished, and strengthening the system and adding the digital layer is enough. We say so honestly — even when it costs us a bigger project.