Raising the Bar: A Digital Makeover for Yummygums

Beginning with a comprehensive workshop, we delved into defining the website’s structure, translating business concepts, and creating a user-centric experience. Sorting through numerous ideas, we prioritized elements based on user personas. The outcome? A clear sitemap and precise wireframes for key pages, ensuring the project met its goals.

Building upon a unique brand, we refreshed the light pink color and introduced a distinctive logo shape. Each product received its individual color, showcased in a vibrant photoshoot conducted in collaboration with the Yummygums team. This process aimed to solidify Yummygums’ distinct identity across various brand elements.

Central to the brand design was restructuring the menu, accommodating Yummygums’ expanding product range. Special emphasis was placed on optimizing the product page for mobile use, ensuring a seamless experience for both new and existing users. The result? A clear and future-focused website structure tailored to Yummygums’ growth.

Mobile optimization took precedence, given the substantial traffic from social platforms like Instagram. The developed website boasts impressive speed and offers a visually stunning showcase of Yummygums products. Notably, the checkout process and shopping cart received meticulous attention to enhance user convenience. Altogether, a project that our team takes pride in, anticipating a bright future with Yummygums.

Beyond social traffic, email marketing is a key channel for Yummygums. Collaborating with the email marketing team, we crafted a new email template compatible with Klaviyo. This integration allows the Yummygums team to effortlessly create newsletters that align with the brand, ensuring a cohesive and visually appealing brand presence across platforms.