Brand identity agency Amsterdam

When looking at B2C vs B2B, we often see smaller purchases, of a much lower value. When purchasing B2B, you are not shopping for a product alone. You are shopping for a partnership. A reliable partner that you will work with for the years to come. Therefore, the process towards a B2B purchase decision takes much longer. Trust in your company is the most important deciding factor, and having a professional brand identity plays an important role.

We have seen it time and again. A professional brand delivers trust and drives conversion. If your brand looks outdated, it gives the impression your entire business might be behind the times. Updating your brand does not necessarily mean a completely new identity. We can also upgrade your brand while keeping core values and recognizability intact. We have helped a lot of companies update their brand over the years, and we have seen positive results in leads and sales —every time.

You have a new and exciting product. So, how does it work? On your website, but also in sales decks and presentations, you are probably trying to explain about the USP’s and features. Are your graphics comprehensible? Do they look professional, and match your brand identity? At Mars we have helped a lot of companies illustrate their complex product information to join the level of companies like Google, Zendesk and Salesforce. Curious about what we did for others?

Our focus is not just to create a brand that looks good. We always think of three important key factors: Your business goals, resonating with your target audience and achieving conversions with your website. All of our branding decisions should contribute to these factors. We think about all brand touchpoints, and we know the customer journey often starts online. When we know where the journey begins, we can develop the best strategy for delivering a lasting first impression.

Mars is the extension to your in-house marketing team. We love to collaborate, are passionate about achieving your goals, and always go the extra mile to deliver above expectation. We know that for you it is not only about your target audience. There are also such things as convincing stakeholders, enthusing your own team, and presenting plans and results within the company. Let us know how we can help you, in any way, and we are happy to do so!