Case
Confo Therapeutics

Confo Therapeutics | A human-centric brand for groundbreaking scientists

Homepage of the Confo Therapeutics website designed by Mars, shown on a laptop
Confo Therapeutics homepage design on a laptop, cropped for a narrow mobile header

Client

Confo Therapeutics

Industry

Biotechnology
Pharmaceutical

Services

Brand identity design
Brand assets
Photography briefing
Webdesign
Development

Smart science that changes lives

Confo Therapeutics is doing something extraordinary: using smart technology to develop medicines that truly make a difference. Their focus is on GPCRs – a kind of key to tackling diseases that currently lack effective treatments. This Belgian company, founded in 2015, is a blend of scientific talent and entrepreneurial spirit. With an amazing team and support from international investors, they’re building treatments that can transform lives. For Confo, it’s not just about results; it’s about working together in a creative and inspiring environment.

Bringing people to the heart of science

Confo Therapeutics needed a fresh look that could do it all: attract investors, excite pharma companies, and bring top talent on board. The challenge was to move away from the typical lab coat look and create something that feels human, professional, and approachable. They wanted to showcase their cutting-edge drug pipeline while highlighting their vibrant, collaborative culture. The aim was to tell their story as a company full of brilliant, kind people who are passionate about improving patients’ lives, putting people at the center of their science.

Confo Therapeutics logo on a teal and navy geometric brand background

Building a brand full of energy and heart

We kicked the project off with a strategy session to get to the core of Confo’s mission: creating life-changing therapies for metabolic and rare endocrine diseases. From there, we focused on what makes them unique: innovation, teamwork, and a real dedication to patients. Together, we explored ideas for a fresh, energetic brand that feels smart, vibrant, and welcoming. Using mood boards and visual concepts, we crafted a look that reflects their collaborative, international team and their groundbreaking work. The result is a brand with as much heart as the people behind it.

Confo Therapeutics brand styleguide pages showing typography, colors and layout examples
Confo showcase logo
Confo Therapeutics brand color palette with purple, navy, cyan and light blue swatches
Confo Therapeutics website hero section reading 'Shaping the future of health'
Collage of Confo Therapeutics team photos in the lab, office and meetings

A clear website structure to strengthen the message

Confo Therapeutics’ previous website relied heavily on dense text, making crucial information difficult to navigate. We restructured the site from the ground up, implementing a layered content approach. Engaging headlines immediately communicate Confo’s purpose, while in-depth information is available for those who seek it. This strategic hierarchy ensures that investors, pharmaceutical partners, and job seekers can quickly find relevant details without feeling overwhelmed. By prioritizing clarity and user-friendly design, we transformed Confo’s website into an intuitive and effective digital experience

Wireframe and final design comparison of the Confo Therapeutics homepage
Homepage of the Confo Therapeutics website designed by Mars

Dynamic custom animations and illustrations

To reinforce Confo Therapeutics’ position as a leading biotech company, we elevated the visual design to new heights. A dynamic animation brings the drug pipeline to life, making it feel both credible and cutting-edge. Complex scientific concepts are distilled into clear, engaging illustrations that enhance understanding while strengthening brand identity. Every visual element contributes to a cohesive and polished look, reflecting Confo’s innovative and forward-thinking spirit. The result is a website that not only informs but also inspires confidence in Confo’s groundbreaking work.

ConfoChimer diagram beside a photo of two Confo Therapeutics colleagues talking
Confo Therapeutics website navigation bar with partnering menu and contact button
ConfoSensor and ConfoStructure technology panels on a purple background
Joan Vermeiren, Head of Development Project Management at Confo Therapeutics, quoted in a photo
Confo bentobox 5
Laptop mockup of the Confo Therapeutics careers page design

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Mars team reviewing a client's website design shown on a laptop screen