Avantium | Sustainable innovation on a large scale with Avantium
Client
Avantium
Industry
Research Institute
Sustainable solutions
Renewable resources
Services
Website Structure and Userflows
Web Design and Development
The Client
Avantium is a leader in the world of sustainable innovation, working globally with major brands to develop eco-friendly plastics. With over 160 employees and offices in multiple countries, they focus on renewable resources and environmentally friendly materials like PEF, a fully plant-based and recyclable polymer. Their R&D labs in Amsterdam and production sites in the Netherlands are dedicated to using their expertise to create a more sustainable future. Together with partners, they develop solutions that are both good for the planet and economically viable.
The Challenge
Avantium’s previous website no longer matched their growing role as a global player and publicly listed company. Both the Avantium Corporate and Avantium Renewable & Development Solutions (RDS) websites were slow, and the structure made it difficult to quickly find key information, especially for investors, the press, and other stakeholders. Our challenge was to modernise both websites, make them more accessible, and provide a better user experience. We aimed to ensure that visitors could easily access the information most relevant to them.
Workshop
In an interactive workshop, we worked with Avantium to explore their goals and the needs of their different audiences. We discovered that the sheer volume of content often distracted from their core message. Together, we devised a plan to simplify the websites and make them more user-friendly, with a clear focus on the most important information. This workshop laid the foundation for the new online presence of both Avantium Corporate and RDS.
Website Structure
We redesigned both the Avantium Corporate and RDS websites with simplicity and ease of use as the guiding principles. Alongside intuitive navigation, we focused on making the websites visually appealing. By incorporating powerful visuals and clear layouts, we ensured that the websites are not only easy to navigate but also enjoyable to explore. Whether for investors, potential employees, media, or partners, all visitors can now find the information they need within just two clicks. The combination of an intuitive menu and visual elements makes the user experience much smoother and more effective.
Content Management and Support
We fully supported Avantium with content management. While they provided the text, we took care of filling the new website in WordPress. Additionally, we provided and edited images to perfectly fit the website’s design. This allowed them to focus on their core activities while the website went live quickly, with a professional and polished look.
