Doubling of leads after development and execution of a data driven strategy Expereo

Part of the strategy to put Expereo on the map, was a complete brand refresh. We updated the logo, colors, and imagery, and we introduced recognizable brand elements. The result the evolution into a fresh, innovative, and international brand.

We developed a tailor-made SEO strategy to generate more traffic. Based on client input, data from various sources, competition analysis and our own insights, a list of important SEO keywords is formed. Based on these keywords, landing pages are created. Once visitors land on these pages, we continuously analyzed their actions and based on the collected data, we improved the pages to optimize conversions. By offering free relevant content in exchange for contact details, we created a list of prospects to retarget.

Expereo website visitors can be divided into different personas, who all follow their own path of micro-conversions before they turn into a lead. On the homepage for example, we address the prospect company’s decision makers. These visitors are usually in management positions, and are mostly triggered by benefits and success stories. The product pages on the other hand are focussed on the implementers, and provide the more in-depth technical details of the products.

After completion of the Brand Identity and Webdesign Project, we were asked to do the UX and UI of the client platform. On the platform you can manage your services, monitor sites & performance, follow maintenance and open support tickets.

“We have a 5+ years ongoing partnership with Marsmedia to help us grow online. From developing and designing two times our website and our Brand ID to online marketing. Always with professionalism, consistency, creativity and a smile, Marsmedia proved to be a great partner for us.”

Expereo – Eva Smyrnaiou