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Expereo

223% increase in leads after launch new website

The Client

Expereo is a global provider of managed Internet and hybrid networks, SD-WAN, and Cloud connectivity solutions. With unmatched global reach, Expereo powers enterprise and government sites in over 190 countries.

The Assignment

The main goal was more conversions and more MQLs to expand the client portfolio. A great first impression is important to connect with your target audience. When landing on the Expereo website, we wanted it to match the level on which they operated. The website they had, looked outdated, over-complicated and there was no real strategy in place to drive conversions. We wanted the look and feel to be of an international quality, so that they could compete with, and surpass their competitors.

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The evolution into a fresh, innovative, and international brand

Part of the strategy to put Expereo on the map, was a complete brand refresh. We updated the logo, colors, and imagery, and we introduced recognizable brand elements. The result the evolution into a fresh, innovative, and international brand.

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Optimized UX combined with a tailor-made digital marketing strategy focussing on micro-conversions and CRO were a game changer for lead generation

We developed a tailor-made SEO strategy to generate more traffic. Based on client input, data from various sources, competition analysis and our own insights, a list of important SEO keywords is formed. Based on these keywords, landing pages are created. Once visitors land on these pages, we continuously analyzed their actions and based on the collected data, we improved the pages to optimize conversions. By offering free relevant content in exchange for contact details, we created a list of prospects to retarget.

 

Expereo website visitors can be divided into different personas, who all follow their own path of micro-conversions before they turn into a lead. On the homepage for example, we address the prospect company’s decision makers. These visitors are usually in management positions, and are mostly triggered by benefits and success stories. The product pages on the other hand are focussed on the implementers, and provide the more in-depth technical details of the products.

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UX and UI of the client platform

After completion of the Brand Identity and Webdesign Project, we were asked to do the UX and UI of the client platform. On the platform you can manage your services, monitor sites & performance, follow maintenance and open support tickets.

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“We have a 5+ years ongoing partnership with Marsmedia to help us grow online. From developing and designing two times our website and our Brand ID to online marketing. Always with professionalism, consistency, creativity and a smile, Marsmedia proved to be a great partner for us.”

 

Expereo – Eva Smyrnaiou

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