Boosting leads by 223%: our strategy for Expereo

The Client

Expereo is a global provider of managed Internet and hybrid networks, SD-WAN, and Cloud connectivity solutions. With unmatched global reach, Expereo powers enterprise and government sites in over 190 countries.

Their main goals were to professionalize the brand and generate more MQLs through the website. What they had looked outdated, over-complicated and there was no real strategy in place to generate conversions. We wanted the look and feel to be of an international quality so that they could compete with – and surpass – their competitors.

The Results

Once the website is delivered, we are not done. For most of our clients this is where it starts. With a tailored Digital Marketing and CRO (Conversion Rate Optimization) plan, we were able to achieve the number 1 position on relevant keywords in EU and US, gaining +90% more traffic to the website and generating +223% Marketing Qualified Leads (measured period: August 2020 – August 2021). For Expereo, the average ARR (Annual Recurring Revenue) on a client is >€1.000.000.

The process

What do we want to achieve? And how do we measure success? We always start with a kick-off to learn about the company goals, to develop a custom-fit strategy.

Next we do research. Who is your target audience? What does the competitor landscape look like?  In case we are replacing an existing website, we do a thorough audit first. We want to learn what we should improve, but also, what we need to preserve. You don’t want to lose your hard-earned Google ranking!

Now that we have gathered all the information to make data-driven decisions, we create a sitemap and wireframes. We work on the main messaging and map out the conversion paths of the pages before we start designing. We focus on UX and SEO, to make sure we deliver a new website that actually brings in leads.