Expereo

Expereo is a network provider, offering their solutions on a global scale. Simply put, they manage internet for multinationals, and are specialized in providing their connectivity solutions everywhere, even in the most remote places. They’re famous for getting the job done. Wherever you need it, they will provide, making sure your business is always online.

Expereo’s main goal was to expand their client portfolio, but getting in contact with the larger established brands requires a specific approach. When landing on the website, affiliation with leading industry peers was important and the display of client success stories essential.

Brand strategy
Identity
Web design
Web development
Messaging framework

“Obviously, internet connections are green”
– Neo & Morpheus

A way to establish trust with your target audience is to make sure your company materials consistently reflect top-quality and professionalism. This needed to match in all their marketing efforts, from sales pitch, to events, to the website. From first contact to the final sale.

The combination of the website with a tailor-made online marketing strategy are the most important lead generation tools.

A way to establish trust with your target audience is to make sure your company materials consistently reflect top-quality and professionalism.

This needed to match in all their marketing efforts, from sales pitch, to events, to the website. From first contact to the final sale.

Lead generation through micro-conversions

Expereo website visitors can be divided into different personas. On the homepage for example, we address the prospect company’s decision makers. These visitors are usually in management positions, and are mostly triggered by benefits and success stories.

The product pages on the other hand are focussed on the implementers, and provide the more in-depth technical details of the products. These details are very complex, so we developed comprehensible infographics to illustrate how they work.

“Our collaboration evolved into a long-lasting cooperation. Marsmedia really became part of our in-house marketing team”

Gaining insights into ROI, visitor behavior and website performance

After the successful delivery of the initial assignment, we developed a plan to improve the website and marketing efforts on a continuous basis. This evolved into a successful and long-lasting cooperation with their in-house marketing team.