Abstract yellow geometric line pattern on a navy background for the Chiron case study
Yellow geometric line pattern on navy background, cropped for the Chiron mobile case header
Chiron

Confident cyber consultants with a new brand identity

Client

Chiron

Industry

Cyber Consultancy

Company size

0 – 5 employees

Services

Full Brand Identity
Packaging Design
Web Design
Web Development

The Client

Chiron is an innovative organization that guides organizations in the field of information security, privacy and IT law. They see information security and privacy as the basis of every company. Their goal is to create awareness for the importance of cyber security in an educational, fun and accessible way.

The assignment

Starting off with a strategy session, we’ve learned about the mission and vision of Chiron. Together we defined their Brand personality and determined their new identity should reflect approachability, creating awareness, education and coaching. Most importantly: cyber security should be fun!

We’ve created a full brand identity, including logo, brand elements and imagery that really match Chiron’s personality.

Chiron brand identity moodboard with color palette, typography and photography style
Collage of Chiron brand guideline pages: colors, typography and portrait photography
Chiron design system overview showing logo, typography, color and iconography elements
Chiron design system grid showing logo, typography, color and iconography
Chiron cybersecurity poster mockup on a street wall with a passerby
Street poster mockup of Chiron's 'cyber confidence' headline with passerby
Chiron logo in orange and yellow on a dark blue background
Chiron logo mark and wordmark in orange, yellow and navy
Chiron logo construction grid showing proportions and clear space guidelines
Geometric construction diagram of the Chiron logo icon using circles and grid lines
Chiron app icon mockup displayed on a colorful blurred background
Chiron logo in white and orange on a saffron yellow background
Chiron logo and wordmark mockup printed on angled paper
Smiling man in glasses and green shirt, Chiron brand photography example
'Protect your privacy architecture' headline, Chiron tone-of-voice design example
Chiron logo on illuminated storefront signage mockup
Yellow geometric quarter-circle pattern from the Chiron brand identity
Chiron brand style guide slide with headline, cafe photo and logo
Mobile layout of Chiron's brand presentation with headline and team photo

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Mars team reviewing a client's website design shown on a laptop screen