Creating a modern brand experience for Stampa
Client
Stampa Communications
Industry
PR & Communications
Company size
30 – 50 employees
Services
Brand Strategy
Brand Identity design
Logo design
Web Design
Web Development
The Client
Stampa, the leading independent corporate communications agency in the Benelux, partnered with us to elevate their brand and digital presence. Founded by former senior journalists, their multilingual team provides expert communication advice, strategy, and execution. The goal was clear: establish Stampa as the undisputed best communications agency in the Benelux. Through meticulous planning and creative execution, we aligned with Stampa’s vision for excellence.
The Challenge
Stampa faced the challenge of an outdated website that didn’t align with their aspirations. Seeking a brand identity overhaul, they aimed to better showcase who they are, their services, and their prowess. The task was to maintain recognition among existing clients while attracting high-value prospects. Our mission: create a simple, effective website structure that not only reflected their services but also enhanced their online visibility, ensuring Stampa stands out in relevant searches and crucial pitches.
Distinctive Excellence: Revamping Stampa's Brand Identity
Stampa lacked a distinctive brand identity, prompting us to propose a fresh look. We presented various options, incorporating a defined color palette, a new font, and an updated logo. This revitalized appearance permeated the entire company, consolidated in a comprehensive Brand Guide. Stampa now boasts a contemporary image aligned with its values and services.
Streamlined Simplicity: Enhancing Website User Experience
Focusing on simplicity, we redesigned Stampa’s website structure to provide clarity to visitors. Through a simplified mega menu, we ensured quick access to essential information about services and target clients. The emphasis was on a seamless user flow, with fewer pages and a straightforward layout that facilitated effective navigation.
Elevating Experience: WordPress, Mobile Optimization and Google Web Core Vitals
Stampa’s website was developed on our proprietary WordPress platform, guaranteeing speed and adherence to Google Web Core Vitals for optimal SEO. We integrated essential SEO plugins like Yoast and incorporated subtle animations for an engaging user experience. The WordPress CMS empowers the Stampa team with easy self-maintenance capabilities.
Prioritizing mobile responsiveness, we ensured a seamless experience across all devices. Our dedicated template for case studies aligned perfectly with clients’ needs. With a remarkable 90+ score for Google Web Core Vitals, we delivered a project that not only met technical standards but also resonated with everyone involved.
