Our newest launch: a fresh brand and website for CroudX
CroudX is not your average marketing agency. They help e-commerce brands grow, not just by chasing quick wins, but by aligning strategy, data and execution into one clear method. Since 2020, they’ve been redefining how growth should feel: collaborative, sharp and result-driven.
But while their approach kept evolving, their brand and website didn’t keep up. It was time for the next step, one that showed who they are now, and where they’re headed.
A new brand
We started at the core: the brand. Together, we shaped a completely new brand identity, including updated colors, typography, iconography, and a visual language that feels both future-focused and grounded in growth. The focus was on colors, elements and typography. The font was one of the most important one, it should be refreshing and lift the brand to a new level.
The new brand shows who they really are: bold, sharp, and strategic. We created presentation decks to event materials. Which means this identity now lives across everything they do.
What we delivered
With the new brand in place, we translated it into a site that’s clear, fast, and easy to manage for the team and their visitors.
Wireframes & structure
We created a strong UX foundation with a clear focus on positioning, services and client cases. The focus was on simplicity, without losing the expertise. A great example is the terms Solutions, in stead of Services of products.
Custom web design
For the design, we wanted to create an innovative website, but without screaming. With the new brand as a base, we created innovative layouts and a design language that feels modern but grounded, in line with their no-nonsense approach.
Tailored WordPress development
We created a fully custom-built on a WordPress base for flexibility and performance, including an easy-to-manage CMS and with smooth animations.
SEO, analytics & consent setup
You can imagine that data and measuring is important for CroudX, that is why we connected the website to the Matomo analytics, created the Consent V2 implementation, and a technical SEO setup that sets the right base.
QA & launch
From detailed testing to go-live support, including launch documentation for their team.
The result
CroudX now has a brand and website that reflect who they are and support where they’re going next. Strategic, professional, and built to last.
This page explains how Marsmedia rebranded and developed a WordPress website for CroudX, an e-commerce growth agency, with a focus on strategic design and future-proof development.
