Increasing engagement by a new Just Eat Takeaway blog fitted to their growth goals
International website offering region-specific content
Takeaway operates in 24 countries. This meant the blog had to cater to a very diverse audience. We implemented a user-friendly way for the user to set up their preferences. After saving, the user will get to see region-specific content, in their preferred language.
A funnel strategy from the articles directly to ordering food on the platform
Reading about Ramen? Getting hungry? You’re one click away to order from a restaurant nearby! We generate traffic to the Takeaway platform, pre-filtered to your subject and area, implementing content- ánd region-specific CTA banners into the articles.
Extensive search functionality with auto-suggest
To help the user find relevant content, we implemented a search functionality with auto-suggest. Results pop up while you type, enabling maximum discovery potential. Your search query is highlighted in the article titles, for easy scanning of the content.