
Takeaway
Increasing engagement by a new Just Eat Takeaway blog fitted to their growth goals


International website offering region-specific content
Takeaway operates in 24 countries. This meant the blog had to cater to a very diverse audience. We implemented a user-friendly way for the user to set up their preferences. After saving, the user will get to see region-specific content, in their preferred language.




A funnel strategy from the articles directly to ordering food on the platform
Reading about Ramen? Getting hungry? You’re one click away to order from a restaurant nearby! We generate traffic to the Takeaway platform, pre-filtered to your subject and area, implementing content- ánd region-specific CTA banners into the articles.


Extensive search functionality with auto-suggest
To help the user find relevant content, we implemented a search functionality with auto-suggest. Results pop up while you type, enabling maximum discovery potential. Your search query is highlighted in the article titles, for easy scanning of the content.






Using the power of the blog format to promote Takeaway’s approach on sustainability


