Takeaway

Increasing engagement with new blog for Takeaway

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The Client

Just Eat Takeaway.com is a leading online food delivery marketplace, connecting consumers and restaurants through its platform in 24 countries. Headquartered in Amsterdam, the company was created in January 2020 by bringing together two of the world’s most successful food delivery firms: Takeaway.com (founded in 2000 in the Netherlands) and Just Eat (founded in 2001 in Denmark). Today, Just Eat Takeaway.com is the leading global online food delivery marketplace outside China.

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International website with region specific content

Takeaway runs their platform in 24 countries, and every country is divided into regions and cities. Since relevant topics and and restaurants are city specific, and sometimes even block specific, we needed to enable automatic filtering of region specific content.

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Generating traffic to Takeaway.com through inline CTA banners

In the first place, the Takeaway blog website is meant as a tool to create more engagement with their users. But if you read an article about delicious ramen, you might develop an appetite. We accommodate the users, we created topic specific CTA banners to the food ordering platform, which for Takeaway meant: more traffic.

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Extensive content search functionality, with auto-suggest

Extensive content is great, but being able to find what you are looking for is even better. We created a very user friendly site search, and to provide the user with some inspiration we included an auto-suggest functionality.

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Using the power of the blog format to promote the views on sustainability

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