HomeCasesBuilding blocks that represent the different generations at work
Generations at Work
Building blocks that represent the different generations at work
Client
Generation at Work
Industry
Coaching and masterclasses
Company size
0 - 5 employees
Services
Full Brand Identity
Event materials
Product design
Packaging design
The Client
Kim Jansen has been standing in front of large halls for years, facilitating dynamic and interactive events and giving masterclasses and training. She gives vision on generations, an inspiring story and a hands-on approach to allow the current generations to come into their own in the workplace.
The assignment
Starting off with a strategy session, we’ve learned about the mission and vision of Generations at Work. Together we defined the Brand personality and determined the new identity should reflect approachability, generations, future, inspiring, and most of all: power! We’ve created a full brand identity, including logo, brand elements and imagery that really match the personality of Generations at Work.
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