After eight years of working together, launching the new Solventa website feels like a natural next step in a long and steady partnership. It is also a moment to look back at what we have built together and to answer a few questions that come with a journey this long. What have these years of collaboration actually brought us, and why did a website that once felt modern now need a refresh? In a conversation with Nelson, who has been closely involved with Solventa’s design direction for years, we revisited where the brand started, how the relationship has evolved and why this new launch fits so naturally into the story we have been shaping together. But most importantly, how do we keep Solventa the leader in his market.

How it started 10 years ago

Our work with Solventa began before the name Solventa existed. They were preparing to step away from ITI and build an identity of their own. We helped them shape the new brand name, logo and visual identity and soon after delivered the first Solventa website. We didn’t just build a website, we helped them become Solventa.

From there the partnership continued through different phases of their growth. Nelson summed it up: “The brand has always been strong. We never had to fix the foundation. We only made it sharper and more fitting for the moment.” Over the years Solventa also grew in how they positioned themselves. From consultants, to experts, to a more defined thought-leader role. Each new phase influenced how the website needed to evolve.

The collaboration

Working with Solventa has always been clear and straightforward. They care about quality and want every detail to make sense. As Nelson said, “They know what they like, and they stand behind the time and effort it takes to reach that level.” That approach creates space for good work. Some decisions take time, but the result is always stronger.

A defining part of the relationship is Solventa’s openness to being challenged. Jan regularly asks us to speak up when something can be improved. “If you think we need to renew or adjust, tell us,” he often says. Solventa wants to maintain a leading position in their field and trusts us to help guard that standard. That trust works both ways: they are honest when something feels off and just as direct when the work fits exactly with their vision.

Over the years this balance of honesty, appreciation and shared ambition shaped the partnership. It helped us build not just new designs but a long-term rhythm of working together. It also kept both sides sharp. Solventa expects us to advise proactively, and that has become a natural part of how we work together.

After the second website launched, we continued working in a retainer. This allowed us to keep improving the site step by step, add new features and adjust pages whenever Solventa’s priorities shifted. That ongoing collaboration made the redesign feel like a natural continuation rather than a reset.

Why a new website was needed

The previous website had supported Solventa during a period of growth, but digital standards shifted quickly. “Everything is faster now,” Nelson said. “People expect clarity right away. When a site feels slightly behind, even without knowing why, you notice it.”

For Solventa, a strong online presence is part of how they show their reliability and expertise. When that experience no longer feels aligned, it becomes a moment to rethink. Not because something was broken, but because the standard around them had shifted. Waiting too long can create distance. Staying ahead keeps the partnership fresh.

Nelson explained it with familiar examples. “Some brands are timeless, but they still evolve. Look at Google, same colours, same idea, but the G changed, the typography changed, everything feels more balanced. McDonald’s hasn’t changed their M, but they refine the shapes and colours. Even Apple quietly adjusts its interfaces with every new iPhone. People get used to new patterns so quickly that brands can’t afford to stay still.”

The same applied to Solventa. The foundation of the brand was still strong, but the colours, the balance in the layout and the technical base of the website needed to shift to today’s expectations. A new site was not about reinventing Solventa, but about keeping a strong brand truly current.

What we aimed to improve

Even strong websites reach a point where refinement is no longer enough. The previous Solventa website had served its purpose well, but the underlying technology began to show its age. The setup became harder to maintain and small usability issues appeared. “You don’t always see where it goes wrong,” Nelson said, “but you feel it. That’s when you know something needs to change.”

A major reason for the update was the technology behind the site. Our tech stack evolves continuously. A website built ten years ago simply cannot match today’s standards. Older builds are less compatible with modern browsers, bugs appear more easily and the experience feels slower. Nelson compared it to using an old phone: “If your iPhone gets faster every year, a ten-year-old website is going to feel out of place. You might not see exactly why, but you notice it immediately.”

Performance and security were also strong motivations. Modern frameworks offer better protection, easier updates and cleaner maintenance. For a client like Solventa, who Nelson described as “one of our top clients,” we wanted them running on our most current and reliable setup, not one that was slowly becoming outdated.

Visually, the digital world had also changed. Colours became deeper, lines lighter and interfaces more subtle. Refreshing the design allowed Solventa to move with these shifts while keeping the identity fully intact.

Part of the improvement also came from taking full ownership of the content. For this project we sourced photography, selected images and created custom illustrations so every visual element matched the updated design. This kept the website consistent, high‑quality and recognisably Solventa. It also ensured that the site felt finished in a way that is hard to achieve when visuals come from many different places. The consistency shows immediately.

Next steps

Before this project we worked with Solventa in a retainer structure. It allowed us to improve the website continuously instead of jumping from project to project. A retainer makes the collaboration more predictable and more flexible at the same time. It creates room to adjust priorities and keep the website moving with Solventa’s goals. After ten years the partnership still feels open and steady. There is space for honest feedback and shared ownership of the work.

Curious how we work with Consultancy organisations? Read more here

This page describes the launch of Solventa’s new website and an eight‑year design and tech partnership.