Improving conversion rates by more than 75% after launching new brand identity and website
Creating a recognizable brand
For more than 10 years, Catalyze has been supporting innovative life sciences academics and entrepreneurs in Healthcare, Biotechnology, and Agri, Food and Bioeconomy to reach their full potential. When you’re a big player in achieving funding, a great first impression of your company is of key importance. When Catalyze came to us, their brand identity was not representative of their impressive accomplishments. Their goal was to become, and remain, market leader. Their brand identity had to reflect this.
A powerful and vibrant visual language
Catalyze asked us to evolve their existing identity into something more professional and fresh. We introduced a new logo mark, color scheme, typography, and we developed recognizable brand elements, implementable into all their marketing materials.
Guiding clients in their buyer journey
Part of their evolution was a new website to showcase the company, and to guide their clients in the buyer journey. We completely restructured the navigation, page-to-page communication, and overall information architecture.
Low-barrier contact options to increase conversions
To make Catalyze more approachable we provided the visitors with low-barrier contact options. On every detailpage we implemented a direct chat with an advisor. Included were a first name, profile picture and personal phone number.
By collaboration we were able to celebrate these great results
40%
Increase in engagement
75%
Increase in conversion rate
111.5%
Increase in conversions through Google Ads
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