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Woocommerce – What is it and what can you do with it?

It’s quite possible that you’ve heard the term Woocommerce come across when you’re working in the digital world. But what is Woocommerce, what can you do with it and what are the alternatives? In this article we try to give you an answer to these questions and we explain what possibilities Woocommerce offers.

What is Woocommerce?

Woocommerce is a plugin for WordPress websites that makes it very easy to create a webshop. WordPress started in 2001 as a simple content management system for writing blogs. In 2011 Woocommerce was launched. Since then it has become by far the most used plugin for webshops within WordPress. At the moment of writing there are more than 4 million websites using this tool, it has been downloaded almost 70 million times and few other well-known shopping applications are known.

Woocommerce webshop possibilities

As Woocommerce itself indicates: the possibilities are endless. Because Woocommerce is open source, a lot of plugins, add-ons and extensions have been created that work on the software of Woocommerce. You can’t make it up this way or something has been made for it. Partly because of this, these endless possibilities have arisen. You can for example:

  • Add a one page checkout. This makes it easier for people to complete a payment.
  • Create a single product webshop. With Woocommerce you don’t necessarily have to carry hundreds of products. It is also possible to create a webshop with only one single product.
  • Sell digital products. Sell your own book, podcasts, documents, or poster completely digitally. Woocommerce makes this possible.
  • Take out subscriptions. Do you have an idea where products are not purchased once but on a monthly basis? Also then Woocommerce offers a solution.

Also in the layout there are many possibilities. On platforms like Themeforest you can find enough themes that you can install in WordPress with which you can easily start a webshop. If you want a little more, then you should contact a Woocommerce specialist who will create a web design for you that fits your brand. This often costs a little more, but it’s worth it in the long run.

Woocommerce and Yoast

For webshops it is important to be easy to find. About 40% of the turnover should come from organic traffic, which is a healthy ratio to paid (40%) and referring traffic (20%). Fortunately, Woocommerce lends itself perfectly to optimizing your webshop for search engines. Together with the Yoast SEO plugin you can easily optimize product pages. Creating landing pages is also very easy in WordPress, which gives you a powerful combination with which you can direct (organic) traffic to your website.

Payment options in Woocommerce

When you start a webshop it is useful if people can pay directly. Woocommerce has many possibilities to realize this. A summary of the payment options can be found below.

  • Ideal
  • Paypal
  • Credit card
  • Klarna
  • Afterpay
  • SEPA direct debit (for subscriptions)
  • Digital Acceptgiro
  • Tikkie Super Quick Payment
  • Bitcoins

The above payment methods are offered by different payment providers. Examples of Dutch parties that offer this are:

  • Adyen
  • Buckaroo
  • Cardgate
  • CM Payments
  • ICEPAY
  • Mollie
  • Pay.nl
  • Sisow
  • Targetpay
  • Worldpay
  • Ingenico

Other web shop software

Woocommerce is not the only software you can use when you want to start a webshop. Although Woocommerce can be seen as simple, it is not the most comprehensive package. Known other E-commerce platforms where large and small webshops run:

  • Shopify
  • Magento
  • BigCommerce
  • Wix
  • Prestashop
  • Volusion
  • GX

Woocommerce Specialist Amsterdam

After reading this article, are you sure you want to start a webshop but do you need some help to get it up and running? Or do you have an existing webshop and would you like to take it to a higher level? Please contact Marsmedia. We are the Woocommerce specialist in Amsterdam.

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