The importance of good web design

Team Mars Insights

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You may be wondering why you need help updating your existing website. Yes, the current website seems outdated compared to the competition, but does a credible, convincing WordPress Website design really make a difference? Reluctantly, you are looking for a design agency that will update your company’s website, but you are not entirely convinced that a new Web design will generate new business. Despite your scepticism, many studies show that a well-built website will generate better customer traffic and an improved user interface will increase conversion. We at Marsmedia Webdesign Amsterdam- can’t agree with this anymore! But how? How can something like web design influence the success of your company? There are many reasons why a good web design will attract the ideal customers. The following information is about the five most important components we at Marsmedia Webdesign Amsterdam keep in mind when creating a new WordPress website.

Website menu, important to consider in a web design

Perhaps the most important part of a website is the website menu. The website menu of a web design website can make or break your design, especially for robust wordpress websites with many pages. A website menu normally contains a navigation bar or the list of labels that distinguish the website pages. A good website menu needs to be easy to find and understand – which makes navigating the entire website quick and easy. When creating a web design from our office in Amsterdam we don’t get carried away with crazy designs and fancy fonts. In most cases, an over-simplified website menu maximises ease of use for a wider range of customers. We often say that a website’s menu should be so intuitive that even your grandmother can follow it.

Brand Consistency at Marsmedia Webdesign Amsterdam

For us at Marsmedia Webdesign Amsterdam we cannot stress the importance of a consistent Brand identity enough. If your company has a logo and that logo is often used in printed matter (i.e. business cards, brochures, stationery, etc.), then the logo, logo / brand colours, brand messaging and images used for printing should be central to the executed web design Amsterdam. It is important for your customers to recognise the brand in all forms of communication, so that they can associate the brand position and beliefs with the company. Often when a brand’s visual communication changes, it can cause customers to feel uncomfortable, which can create a negative association with the company. At Marsmedia Webdesign Amsterdam we really don’t want that.

Reading Patterns and SEO, translated into a web design

Most people read a web page in the same way as a book, from top to bottom, from left to right. At Marsmedia webdesign Amsterdam we also take this into account when designing a website. We make sure that the most important information is placed in the left column. This will help to get the message across more efficiently for website visitors who may be current or potential customers. But what many people don’t know is that placing important information in these areas of a website also improves search engine optimization (SEO). When you add important business-related keywords, in this article: ‘WordPress webdesign Amsterdam’. Also ‘WordPress Amsterdam’, and our company name ‘Marsmedia’. In HTML-based text, search engines such as Google and Bing are able to easily search the website, increase search engine placement and give the website a good and better overall view.

Do not underestimate the content in web design

The content of your site is important for several reasons apart from the fact that it literally communicates your company’s Brand Identity, there are other very important elements that are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to remember the message more easily. Even when there is too much text on a page, the page becomes visually cluttered, making physical reading of a page more difficult for a reader, let alone interested in continuing reading the page. By streamlining the content, the designer is able to add the text in the design, which usually includes a lot of negative space. This empty space allows the reader to rest their eyes so that they don’t get tired of reading.

Best trust on Marsmedia Webdesign Amsterdam

Building trust between you, Marsmedia and you, the customer, is very important, but will not happen unless you really get to know us and discover our value in web design, brand identities and logos. We will be happy to talk to you, which is perfect for discovering more about your needs. By strengthening our dialogue, at Marsmedia Webdesign Amsterdam, we can implement what is positive about them in the new web design. By making a website look more welcoming and reliable for visitors, you will increase traffic to the website and see an improvement in the new business leads through the website conversion.

The internet can be a scary place for people who are more used to doing business face-to-face. It can bring back haunting scenes from the movie The Matrix, which could be great for certain industries. Most companies are looking for a slightly more welcoming reception than a confusing labyrinth of letters and numbers. A good web design is a great way to reach the target audience in a user-friendly environment. When a website is designed and well-managed by Marsmedia Webdesign Amsterdam, customers will constantly return to the site and do business with your company.

Hope to hear from you soon!

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