Home Cases Generaties verbinden: het creëren van een merk

Generations at Work

Generaties verbinden: het creëren van een merk

Klant

Generation at Work

Industrie

Coaching en masterclasses

Bedrijfsgrootte

0 - 5 werknemers

Services

Full Brand Identity
Event materials
Product design
Packaging design

De klant

Kim Jansen staat al jaren voor grote zalen, waar ze dynamische en interactieve evenementen begeleidt en masterclasses en trainingen geeft. Ze biedt een visie op generaties, een inspirerend verhaal en een praktische aanpak om de huidige generaties op de werkvloer tot hun recht te laten komen.

De opdracht

We begonnen met een strategische sessie waarin we de missie en visie van Generations at Work hebben verkend. Samen hebben we de merkpersoonlijkheid gedefinieerd en vastgesteld dat de nieuwe identiteit toegankelijkheid, generaties, toekomst, inspiratie en vooral kracht moest uitstralen! We hebben een volledige merkidentiteit gecreëerd, inclusief logo, merkelementen en beelden die perfect passen bij de persoonlijkheid van Generations at Work.

generationsatwork-case-designsystem@2x

GEN-mockup Copy

GEN-image kim

generationsatwork-case-quote@2x

generationsatwork-case-image@2x

generationsatwork-case-kaartspel-2@2x

generationsatwork-case-kaartspel@2x

Gen-mockup-02-03 2

Group Copy 5

Group 5

GEN-mockup Copy

Rectangle 2

GEN-image kim

Group 6 Copy 3

Group 6 Copy 2

Ready to scale?

Neem contact op met Michel om je groeikansen te bespreken.

Neem contact op

Mars media sfeerbeelden 15

Contact

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.heateor_sss_button_instagram span.heateor_sss_svg,a.heateor_sss_instagram span.heateor_sss_svg{background:radial-gradient(circle at 30% 107%,#fdf497 0,#fdf497 5%,#fd5949 45%,#d6249f 60%,#285aeb 90%);}.heateor_sss_horizontal_sharing .heateor_sss_svg,.heateor_sss_standard_follow_icons_container .heateor_sss_svg{color:#fff;border-width:0px;border-style:solid;border-color:transparent;}.heateor_sss_horizontal_sharing .heateorSssTCBackground{color:#666;}.heateor_sss_horizontal_sharing span.heateor_sss_svg:hover,.heateor_sss_standard_follow_icons_container span.heateor_sss_svg:hover{border-color:transparent;}.heateor_sss_vertical_sharing span.heateor_sss_svg,.heateor_sss_floating_follow_icons_container span.heateor_sss_svg{color:#fff;border-width:0px;border-style:solid;border-color:transparent;}.heateor_sss_vertical_sharing .heateorSssTCBackground{color:#666;}.heateor_sss_vertical_sharing span.heateor_sss_svg:hover,.heateor_sss_floating_follow_icons_container span.heateor_sss_svg:hover{border-color:transparent;}@media screen and (max-width:783px){.heateor_sss_vertical_sharing{display:none !important;}}.item.sticky-card:hover .item-title{color:#121212 !important;}.header__nav .navbar-nav .menu-item.mega-menu .submenu__column-title{font-weight:400 !important;}.blog-post-share{display:none;}.cta{background-color:#ece3dd;}@media (min-width: 64rem){.services .icon-list-item a{line-height:unset;}}.icon-list-item{display:flex;}.services .icon-list-item img{margin-right:12px;}.services__content{gap:12px;}.page-id-7290 .content-image-list-expandable__image img,.page-id-6876 .content-image-list-expandable__image img{object-fit:contain;}.article-body strong{color:#161616 !important;font-weight:600;}.item-image-container .item-image{display:block;}.gform_heading{display:none;}html.spai_has_js [data-spai-bg-on]:not([data-spai-bg-prepared]){background-image:none !important;}html.spai_has_js [data-spai-bg-on]:not([data-spai-bg-prepared]).nitro-lazy{background-image:none !important;}.case-hero{background-image:url("https://cdn-ildjcdn.nitrocdn.com/TyuwwWFctXiiqZYemmzUxplvCzhExoek/assets/images/optimized/rev-2e17e9f/www.marsmedia.nl/wp-content/uploads/2022/12/generationsatwork-case-header@2x-1.png");}@media screen and (max-width: 768px){.case-hero{background-image:url("https://cdn-ildjcdn.nitrocdn.com/TyuwwWFctXiiqZYemmzUxplvCzhExoek/assets/images/optimized/rev-2e17e9f/www.marsmedia.nl/wp-content/uploads/2022/12/generationsatwork-case-header-mobile@2x.jpg");}.case-hero.nitro-lazy{background-image:none !important;}}@media screen and (min-width: 110rem){.case-hero{background-image:url("https://cdn-ildjcdn.nitrocdn.com/TyuwwWFctXiiqZYemmzUxplvCzhExoek/assets/images/optimized/rev-2e17e9f/www.marsmedia.nl/wp-content/uploads/2022/12/generationsatwork-case-header@2x-1.png");}.case-hero.nitro-lazy{background-image:none !important;}}.case-hero.nitro-lazy{background-image:none !important;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}