# Illustrations and infographics Illustrations and infographics # Simplify complex ideas into stunning visuals We simplify your ideas into branded illustrations and infographics. Your concepts become easy to understand, thanks to stunning designs you can proudly showcase 4.9 average on Google, 44+ reviews ![Dark-themed dashboard illustration showing campaign analysis and marketing data overlap](https://www.marsmedia.nl/wp-content/uploads/2025/04/illustraties-1-2-1760x1385.webp) - [ Why illustrations and infographics ](#section-number-3) - [ Working with us ](#section-number-4) - [ Our expertise ](#section-number-5) - [ Benefits ](#section-number-9) - [ Cases ](#section-number-12) Discuss your project? [ Get advice ](https://www.marsmedia.nl/contact/) ![Mars employee smiling while pointing at a whiteboard growth strategy diagram](https://www.marsmedia.nl/wp-content/uploads/2024/07/Mars-media-sfeerbeelden-12-1-1760x2640.webp) ## Why illustrations and infographics? ### Impress with visual appeal Illustrations and infographics enhance website appeal, captivating visitors. We make your content stand out with visually striking elements, ensuring it grabs attention. Studies show people remember 65% of visual content days later, far surpassing text. ### Simplify complex concepts Visuals simplify complex concepts, making information easier to understand. Illustrations and infographics turn complicated ideas into engaging formats. Research indicates 90% of information transmitted to the brain is visual, highlighting the power of visuals. ### Boost user experience Improve your website’s user experience with illustrations and infographics. By integrating compelling visuals and easy navigation, it improves browsing for your audience. Even a basic website design, illustration can make a big difference. Look for example at our case from Billy grace and experience how we helped them with illustrations to boost their user experience. ### Highlight your key benefits Illustrations effectively highlight the key benefits of your product or service, making them more tangible and appealing to your audience. Through visually engaging representations, illustrations bring attention to the features and advantages of your products or services. 4.9 average on Google, 44+ reviews ## Conceptual thinking Daily, we engage with various companies with different stories. Therefore, we always focus on breaking down the story first. What do you want to convey in your illustration, and after we will look at how we translate this into a visual narrative. ![Concepting moodboard with typography, imagery, logo and persona icons](https://www.marsmedia.nl/wp-content/uploads/2025/11/concepting.webp) ## Simplification skills Often, concepts within a business become overly complicated because people are already too deep into the material, making it harder to understand than necessary. Many companies use industry jargon, which can confuse their audience. We specialize in simplifying complex ideas, ensuring your audience easily grasps them. ![Website wireframe diagram labeled Why, How, and What with content block sections](https://www.marsmedia.nl/wp-content/uploads/2025/11/wireframes.webp) ## Endless creativity Once the story is clear, it should align with your brand and allow our designers to unleash their creativity. Can brand elements be incorporated to strengthen the narrative? How will the color scheme of your illustration be applied, and does it align with your website? ![Design tool illustration with a curved vector path, cursor, and 'Bb' typography sample](https://www.marsmedia.nl/wp-content/uploads/2025/11/illustrations.webp) ![Designers reviewing color swatches and mood boards for a visual identity project](https://www.marsmedia.nl/wp-content/uploads/2024/05/Mars-media-sfeerbeelden-16-e1717413906199-1-1760x1773.webp) ## Why it works for you ### We love simple Simplicity is powerful. By breaking down complex concepts, your message becomes clear and easily understood by your audience. Our approach filters information into visually engaging illustrations that captivate and inform. ### Seamless brand integration We make sure our illustrations match your brand perfectly. Using your brand colors, fonts, and other visuals, we create illustrations that tell your story and strengthen your brand everywhere. ### Expertise you can trust With 15 years of experience, we’ve created illustrations for diverse companies. We quickly grasp your business needs and deliver designs that truly represent your brand. ### Proven success acrosaas industries As outsiders, we bring a fresh, creative perspective to your project. This allows us to develop innovative solutions that resonate with your audience, simplifying complex concepts and driving greater understanding. “As the Creative Director of Mars, I believe in the power of visual storytelling. Illustrations have the remarkable ability to convey complex narratives in an instant, making them invaluable assets for any website. Whether it’s bringing a brand’s story to life or captivating audiences with dynamic animations, illustrations and animations play a pivotal role in engaging and delighting users.” **Michel Kobus** **Owner & creative director** ![Michel Kobus, founder and creative director at Mars](https://www.marsmedia.nl/wp-content/uploads/2025/01/michelVierkant-e1735808058663-1.webp) ## Have a look at some full cases below [ ![Billy Grace website on a smartphone, showing the AI marketing performance dashboard](https://www.marsmedia.nl/wp-content/uploads/2025/11/Billygrace-thumbnail@2x-1200x1200.webp) Proposition Website Branding ### Elevating AI for marketers with innovating design for Billy Grace ](https://www.marsmedia.nl/cases/billygrace/) [ ![Homepage of the Adgoji website designed by Mars, displayed on a laptop](https://www.marsmedia.nl/wp-content/uploads/2025/11/ADG-homepage-desktop-1200x941.webp) Proposition Website Branding ### Driving 104% more leads: Adgoji’s website transformation ](https://www.marsmedia.nl/cases/adgoji/) [ See all cases ](https://www.marsmedia.nl/cases/) ![Smiling man with glasses, a friendly Mars team member](https://www.marsmedia.nl/wp-content/uploads/2025/08/-2.webp) ## Let’s create an impactful website together [ Share your idea ](https://www.marsmedia.nl/contact/) ## Working with us. What to expect. Not just a creative digital agency in Amsterdam. ### We listen Collaboration begins with listening. We take the time to understand your needs and those of your customers. You know your company inside out; we bring the expertise to elevate it to new heights. ### We simplify We keep things straightforward, in our designs and our process. No complicated jargon, no extensive procedures. Just clear, transparent communication every step of the way. ### We got you Your time is precious, and we get that. Our Project Manager handles everything efficiently. No long paperwork or needless tasks. As a full-service agency, we’ve got you covered. ## Discover the right services for your needs ### Brand [ Brand strategy ](https://www.marsmedia.nl/brand-strategy/) [ Visual identity ](https://www.marsmedia.nl/visual-identity/) [ Animations ](https://www.marsmedia.nl/animations/) [ Illustrations and infographics ](https://www.marsmedia.nl/illustrations-and-infographics/) [ Online marketing materials ](https://www.marsmedia.nl/online-marketing-materials/) [ Offline marketing materials ](https://www.marsmedia.nl/offline-marketing-materials/) ### Website [ Website strategy ](https://www.marsmedia.nl/website-strategy/) [ Sitemap and wireframes ](https://www.marsmedia.nl/sitemap-and-wireframes/) [ Web design ](https://www.marsmedia.nl/web-design/) [ WordPress development ](https://www.marsmedia.nl/wordpress-development/) [ No-code web development ](https://www.marsmedia.nl/web-development/) [ Hosting and maintenance ](https://www.marsmedia.nl/hosting-and-maintenance/) ### Grow together [ Online growth strategy ](https://www.marsmedia.nl/online-growth-strategy/) [ Website optimization ](https://www.marsmedia.nl/website-optimization/) [ Social advertising ](https://www.marsmedia.nl/social-advertising/) [ Search engine optimization ](https://www.marsmedia.nl/search-engine-optimization-seo/) [ Conversion optimization ](https://www.marsmedia.nl/conversion-optimization/) [ Google ads management ](https://www.marsmedia.nl/google-ads-management/)