# Raising the Bar: A Digital Makeover for Yummygums

_Yummygums_

**Client:** Yummygums
**Industry:** Health Innovation
**Company size:** 10 – 20 employees
**Services:** Product Design, Full Brand Identity, Packaging Design, Web Design, Web Development, E-commerce platform, Digital Marketing

## The Client

Yummygums invites you to savor every step towards a healthier lifestyle. By making supplements both enjoyable and delicious, they help you build a routine that’s sustainable, keeping you motivated to prioritize self-care. Embracing the power of routine, Yummygums advocates for a healthy lifestyle, infused with taste and joy. Solidifying its position as the leading vitamin gummies brand in the Netherlands.

## The Assignment

Faced with an aging website, Yummygums sought a change, especially as they aimed to expand globally. Opting for Shopify as the technical solution, the design needed to seamlessly integrate with the platform. The challenge included elevating the brand to new heights, ensuring a vibrant and pleasant online brand experience. While preserving the existing brand, the goal was to inject a new and refreshing vibe into it. The entire website underwent a redesign to align with these objectives.