BoldData helps businesses to unlock the power of international data. Their challenge was to make the data on their website easily browsable, accessible and structuring the platform in such a way that more visitors would convert into leads. While being the global market leader in their field, the brand identity was outdated and did not reflect this. What also lacked, were insights into the performance of the website. Marsmedia developed a brand identity that underlined their authority, and set up a custom growth strategy according to the build-measure-learn principle. Together we determined KPI’s, set up a marketing plan and were able to achieve significant results.
BoldData was spending a significant amount of resources getting traffic to their website. In most cases, visitors do not turn into clients upon their first visit, so it was very important that we collected contact details so we could reach out to those visitors again. Easier said than done. Email is a rather personal thing, so visitors are not likely to just subscribe to your newsletters for no reason. This is where lead magnets come in: A free offer of something of value, in exchange for contact details. Not only did we collect essential information for building their qualified lead list, at the same time we built awareness, credibility and trust in BoldData.
As does our client, we strongly believe in making data-driven decisions. Before the design phase we mapped out in detail their value proposition and product, as well as the benefits, pains and potential gains of the target audience. We optimized the copy for SEO and UX, and made sure our headlines matched with the traffic source. The result? A highly converting website for BoldData, establishing once more their position as market leader.
Increase in leads
Increased conversion rate
Increase in conversions through Google Ads