VBH is the company for AV, IT, Control, Communication, Lighting, and Security on-board yachts. They had a beautiful modern looking website already, but there was a problem. It didn’t display their services correctly and so it didn’t convert well. We’ve been back to basic with them by setting all goals in stone in a functional webdesign first. After, we’ve created a simple, sleek webdesign with the right amount information. A website that works.
Beautiful design is important, but for a website to convert it should work from its core: starting with the right UX.