&WOLF is a new business in the market of affordable art. To start up their business they were searching for the complete package: Brand Identity, Webshop, Blog, Giftcards, Stationery and so on.
Our primary goal was to create not just a WordPress Webshop but a brand with an accessible sense of luxury. The WordPress Webshop had to be easy to use and fully responsive on every device: desktop, mobile and tablet, in order to create an easy couch-hanging art search.
After a while we’ve gotten the request to do the webdesign and development for the &WOLF blog. Our goal was to make it fit within the WordPress webshop, but still make it clear that it’s a different section of the website. That’s why we here chose for the opposite color of black: white.